films are granted ‘national treatment.’ Now, even within the WTO, laws for cinematograph films has not been agreed upon.
Those opposing the demise of the screen quota system argue that the local film industry is not yet sophisticated enough to global giants such as Hollywood which often has funds from 10 to over 1000 times greater compared to Koreanfilms. Although many Koreanfilms are pro
Korean wave must follow in order to develop its existence into the next level.
History of Korean Wave
In short, the Korean wave means South Korean popular culture in other countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not
KoreanFilm in relation with Japanese Rules: Limitations
- The Border(국경, 1923, by Won San-man): First Korean complete feature film
- The Vow Made Below the Moon(월하의 맹세, 1923, by Yoon Back-nam)
- Story of Chun-hyang, Story of Jang-hwa and Hong-ryeon
- Park Seung-pil(Dansungsa Theater): first in-house film production
- Chosun Kinema(1924, Busan), Yoon Baek-nam Production(19
Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
The Beginning of the korean wave
What is the “Korean Wave”?
The Korean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to
Films.
A windows of Asian Cinema
New Currents
Korean Panorama
Korean Cinema Retrospective
Keep diversities in selection:
With their own 9 specialized criteria.
(excluding the opening and closing ceremony)
Strategy 2. Differentiation In Marketing
Film Related Industries
Private Stadium PIFF
Offices Related to Film Industry
Cl
Korean Travel Times, especially in 2010, there had been high-stakes competition between all the airline companies in the states. They all had implemented unreasonable business policy like cutting price in half or issuing comp tickets, in order to attract passengers as much as possible. They generally had offered people to get the maximum discount rate of 50% of the original price which was extrem
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
films made by Paramount Pictures and DreamWorks
Many kinds of windows
The second distribution channel of raising additional sales
after watching movie.
Effect economies of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)
Korean Franchise competition.
- nominated as good franchise company by SMBA (Small & Medium Business Agency)
- Sales : \ 4,307,000,000 Net profit : \ 152,000,000
i. Product & Price
Premium Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,000 (Depend on Parts)
- For Women :
- For Men : Man Organic Care Pro